For the employees, the gifts and incentives makes this viewer - and you too, I am sure - a bit envious not to be on the receiving end. Brown/Getty Images) Getty Imagesįor Modells, YESCO, Diamond Resorts International, Budget Blinds, and the over 100 other companies that have participated thus far, Undercover Boss offers an opportunity for branding, particularly as these overly generous CEOs shell out the big bucks for these worthy staff members. Dina Dwyer-Owens, chairman/CEO, The Dwyer Group, Stephen Lambert, creator/executive producer, Rick Tigner, president, Kendall-Jackson Wine Estates and Mark King, CEO, TaylorMade Golf Company of the television show "Undercover Boss" speak during the CBS portion of the 2012 Television Critics Association Press Tour at The Langham Huntington Hotel and Spa on Januin Pasadena, California. Cloobeck, chairman/CEO, Diamond Resorts International. PASADENA, CA - JANUARY 11: (L-R) Stephen J. “Because I said to myself, ‘Why am I giving all this money away to disparate charities without taking care of my family?’ I own my company. I am the chairman. I'm the CEO. I'm the papa bear. So I funded and will seed this charity with $200,000 to start.” “This was cathartic because instead of giving away the amount of money that I do each year to various charities throughout the United States and the world, I set up within my own company an emergency fund for my team members in need,” noted Stephen Cloobeck at the Television Critics Association Press Winter Press Tour in 2012. “When you see people right in front of you get welled up in tears, when you actually see it close up and personal, it is very emotional and unbelievably rewarding.” “At the end of the day, when you give back, it makes it all worthwhile,” said Chad Hallock in a behind the scenes interview.
Oddly, there was even one CEO, Doug Guller of Bikinis, a Hooters-style bar and grill, who offered one ecstatic employee potential access to a breast augmentation surgeon.
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